Press Releases

June 12, 2021 - RXBAR Releases New Line of Breakfast Cereal Made with Plant-based Protein

June 2, 2021 - RXBAR Introduces It's First-Ever Plant-Based Protein Bar

January 25, 2021 - RXBAR Helps Fans Level Up Their Wellness Game in 2021

September 29, 2020 - RXBAR Encourages Fans to Rock the vOAT This Election Day

September 21, 2020 - RXBAR Unveils New Pecan RXBAR: A Holiday Indulgence You Can Feel Good About

August 31, 2020 - No Tricks, Just Treats: RXBAR Announces Return of Pumpkin Spice Flavors

August 3, 2020 - New RXBAR Layers: When the Best of Nut Butters and Protein Bars Collide

June 17, 2020 - Introducing the New RX Kids Protein Snack Bar: It’s Scary Simple

May 12, 2020 - RXBAR Debuts New Vanilla Almond RX A.M. Oats

March 31, 2020 - RXBAR Releases New Bundle to Support the National Center for Transgender Equality

February 19, 2020 - Introducing RXBAR Select, New Handpicked Flavors Made in Small Batches

January 27, 2020 - Choose Good Dates Only This Valentine's Day: RXBAR unveils New Chocolate Raspberry RXBAR

January 21, 2020 - RXBAR Debuts New Snackable Size: RXBAR Minis

November 20, 2019 - RXBAR Makes Healthy Eating One Less Worry for Busy Holiday Travelers

November 13, 2019 - Catch Them While You Can: RXBAR Announces the Return of Gingerbread RXBAR

August 26, 2019 - RXBAR Unveils Limited Edition Pumpkin Spice Peanut Butter

August 12, 2019 - RXBAR Expands Into the $1.3 Billion Hot Cereal Category with the Launch of New RX A.M. Oats