Introducing RXBAR Select, New Handpicked Flavors Made in Small Batches

The collection of unique flavors, made in partnership with RXBAR influencers, marks a shift in how protein bars come to market 

CHICAGO February 19, 2020 - Every year, hundreds of flavor combinations are tried and tested in the RXBAR kitchen, but only one or two gain a coveted spot on RXBAR.com. That is, until now. RXBAR today announced the launch of RXBAR Select, a collection of unique flavors made in a limited quantity and for a limited time. Availabile exclusively through RXBAR.com/hot-chocolate.

“With RXBAR Select, we’re changing the way protein bars come to market,” said Jim Murray, President, RXBAR. “Our unique approach to innovation, leveraging influencer partners and small batch runs, allows us to accelerate good ideas and bring them to market – fast – while also pushing the boundaries of what simple good protein bars can be. These limited edition flavor combinations might be your thing, or they might not be. But ultimately, the choice is yours."  

RXBAR is partnering with a variety of influencers to develop the unique flavor selections. First up: the Hot Chocolate RXBAR Select, created in partnership with CrossFit athlete and long-time RXBAR advocate Cole Sager. They’re made with winter flavors fans love, like cocoa and chocolate, plus a few other simple ingredients – egg whites for protein, dates to bind and nuts for texture. Hot Chocolate RXBAR Select is available on RXBAR.com/hot-chocolate, while supplies last.

To stay up to date on the latest RXBAR Select flavors, fans can sign up for the newsletter at RXBAR.com.

About RXBAR

RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RXBAR Kids, RX Nut Butter and new RX A.M. Oats, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.

# # #