RXBAR Introduces Its First-Ever Plant-Based Protein Bar

Made from a short list of simple ingredients, RXBAR Plant debuts nationwide  

CHICAGO, Jun. 2, 2021 - Fans asked. Today, RXBAR answered, as the brand debuted its first ever plant based protein bar - the most anticipated product from RXBAR yet! The all-new RXBAR Plant is made with 10 grams of plant-based protein in place of RXBAR’s signature egg whites and is now available nationwide on RXBAR.com and hitting shelves at several retailers including Target and Kroger, with more to come.

RXBAR introduces new RXBAR Plant - the brand's first bar made with plant-based protein.

“Fans have been asking for a plant-based RXBAR for quite some time,” said Jenny Lindquist, Director of  Experience Planning, RXBAR. “Today, we answered that call with a plant-based protein bar that delivers  on both quality and taste, both essential to us in the development of RXBAR Plant. That’s why it has  been nearly two years in the making, to make sure we did it right.” 

RXBAR Plant has a new recipe, taste, and texture fans are sure to love and comes in two delicious  flavors, Chocolate Chip (inspired by the taste of cookie dough) and Peanut Butter (for all the peanut  butter lovers in their fanbase). True to the brand’s signature “No B.S.” approach, both are made with  five simple, core ingredients - dates, nuts, oats, and a blend of pea and almond protein for a high-quality  protein bar to keep fans fueled, even without the egg whites. RXBAR Plant also has 0 grams of added  sugar,* the shortest list of ingredients among its competitive set, and a new soft, chewy texture from  the addition of whole grain gluten free oats. 

With plant-based eating growing at a rapid pace (29% year over year**), RXBAR Plant is the latest step in  the brand’s commitment to supporting fans’ evolving needs and goals. In addition to providing existing  fans with another option, it also opens RXBAR up to a new group of plant-based consumers looking for  convenient plant-based protein.

“Plant-based protein bars that taste great and give you nutrients you need can be difficult to find, but  RXBAR Plant comes through on both fronts,” said RXercise ambassador and registered dietitian Mia  Zarlengo. “The blend of pea and almond protein in RXBAR Plant provides essential amino acids, or  building blocks of protein, our bodies need to build muscle, making it great on-the-go fuel for anyone  following a more plant-forward diet.” 

To celebrate the new bar, RXBAR will be helping fans Plant Good Habits all summer long with free  RXercise programming available via Instagram and IGTV. RXercise and its expert ambassadors are  teaming up to help make daily wellness practices easier with simple tips and virtual educational sessions  that encompass all areas of wellness. The all-star lineup of expert ambassadors includes Zarlengo,  fitness and mindfulness guru Ally Love and gym owner/fitness instructor Peter Kraus. Follow along on  RXBAR’s Instagram page, @rxbar, or visit rxbar.com/real-talk for more



RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RX Nut Butter, RX A.M. Oats, RXBAR Layers, RX Kids and new RXBAR Plant, RXBAR makes food that tastes good and is good for you. Visit https://www.rxbar.com/ for more information.


*Not a low-calorie food. See nutrition information for calories and sugar content.

**SPINS Natural Enhanced +MultiOutlet, 2021