Introducing the New RX Kids Protein Snack Bar: It’s Scary Simple

RXBAR debuts a reformulated kids bar, featuring the taste kids love and nutrition parents want - now available nationwide

CHICAGO, May 17, 2020 - When it comes to providing nutritious snacks for kids, more doesn’t always mean better - especially when it comes to ingredients they can’t pronounce. That’s why RXBAR launched its new, reformulated RX Kids line, featuring protein snack bars made with a short list of real, wholesome ingredients that kids can count on two hands.

RX Kids Protein Snack Bars provide the taste kids love and the nutrition parents want, including 0 grams of added sugar*, 5 grams of real food protein and no artificial colors or flavors.

“Our new RX Kids bars are rooted in consumer feedback,” said Jim Murray, President, RXBAR. “We want to provide a convenient snack option that parents can feel good about buying and kids are happy to eat, so the bar’s easy-to-chew oat base and kid-friendly flavors are direct results of what we heard from fans.”

RX Kids Protein Snack Bars couple key ingredients from the simple core profile RXBAR is known for - egg whites and dates - with whole grain, gluten-free oats and a few other real, high-quality ingredients. This combination creates a wholesome, nutritious snack that’s perfect for eating on-the-go, stocking in the pantry, and for all snack times in between.

Available in four kid-friendly flavors - Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip - RX Kids Protein Snack Bars make snack time easy as pie, and just as delicious. Starting today, RX Kids bars are available for purchase online at and, and will begin hitting shelves in select grocery, natural, specialty, club and mass retailers nationwide.


RXBAR is a wholesome snack brand with products made from a few simple ingredients and No B.S. RXBAR takes an honest and straightforward approach to its foods - no overblown claims, certifications or gimmicks. With products including RXBAR, RXBAR Kids, RX Nut Butter and new RX A.M. Oats, RXBAR makes food that tastes good and is good for you. Visit for more information.




* Not a low calorie food. See nutrition for calories and sugar content.