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What does it take to create an indulgent treat? Our food scientist Stano is here to show you.
Transcript located below.
TRANSCRIPT
Stano, Food Scientist, Product Development:
Hey, it’s Stano here again. Welcome to Behind The Flavor. Today we will be talking about our new RXBAR, Chocolate Raspberry.
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So, why Chocolate Raspberry?
Stano, Food Scientist, Product Development:
So, our Innovation Team was tasked to come up with a chocolate fruit option for a new flavor, so we tried Chocolate Strawberry, Chocolate Blackberry, and Chocolate Raspberry and overall, Chocolate Raspberry won the horse race.
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What do you mean by, horse race?
Tom, Senior Food Scientist:
Well, Stano. A horse race is a company-wide taste test where all the employees vote on their favorite and we move forward with the winner.
Stano, Food Scientist, Product Development:
Thank you, Tom.
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Why release this flavor now?
Stano, Food Scientist, Product Development:
Because Valentine’s Day is coming up, of course. And everyone loves chocolate.
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How did you land on the final flavor profile?
Stano, Food Scientist, Product Development:
Our Innovation Team went to the store and we tried a bunch of chocolate raspberry treats from ice cream, cookies, to fresh raspberries. Ultimately, we wanted something simple and fresh, so we came up with a fresh raspberry dipped in chocolate as the profile to go with.
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Where can people get these?
Stano, Food Scientist, Product Development:
Chocolate Raspberry is available on our US website now.